The Codes of Gender

The Codes of Gender

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

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The Codes of Gender torrent reviews

Zephyr L (fr) wrote: Very good, mind-bending movie with a solid story throughout

Nirav P (us) wrote: really good movie, ANIL KAPOOR ROCKS as Gyanesh and he is the true Yuvvraaj in the movie. Salman was really good too, and Zayed was okay. The best part of the movie is the last 20-30 minutes where the movie gains pure momentum and could bring tears down anyones eyes. really good movie, so worth it.

Ole J (it) wrote: Not a very good movie, but a lot of pretty women with big tits getting it on :)

Breanna R (es) wrote: could have been better i. lile the book more

Mala G (jp) wrote: Honest, slightly brutal- overall a playful history of the Fetish world. Broomfield presents to us a candid memoir, for a whole 'other' sexual dimension. ...my favorite part is the infantilism segment. Amazzzzzing!

Danielle M (fr) wrote: Julia Roberts and Dennis Quide are on there A Game during there performance in this movie . They are excellent together as they work there best to make sure the audience viewing this movie classify it has a romantic comedy . This movie is about one couple loosing there way during years of marriage but in the end - they find each other and work there way through there heart break with the help of family and friends .

Allan C (jp) wrote: The boys are back in town! Director Terence Fisher and vampire Christopher Lee all return (along with composer James Bernard) for this disappointing sequel to Hammer's first Dracula film. The story involves one of Dracula's servants resurrecting him, after which he proceeds to terrorize a group of tourists to the remote Castle Dracula. There's blood, atmosphere, nice photography and Lee is nice and scary, but the film unfolds essentially like a dull 80s body count horror film with Dracula simply killing one underdeveloped character after another.